How many times have you asked yourself, "How can I get a better Google ranking?" It's not luck. Sheer content alone, even if it is not optimized, can help. And if it is optimized - watch out! You could wind up on page one of Google! I optimized my own LinkedIn profile and, as a Brooklyn, NY, copywriter, I'm now on page one of Bing and page two on Google for "b2c lgbt writer." I am also on page one of Google for "b2c writer Brooklyn." According to Hubspot's Corey Wainwright, "Every time you write a blog post, it's one more indexed page on your website, which means it's one more opportunity for you to show up in search engines and drive traffic to your website in organic search. "
Journalists who are hungry for stories can find your blog via Google and write about you, leading to a bigger audience for your product. Don't chase them - let them clamor to write about YOU!
"If you're consistently creating content that's helpful for your target customer, it'll help establish you as an authority in their eyes," says Wainwright. Letting a professional writer create your blog posts guarantees you are positioning yourself as a leader!
As a business owner, you need not only SEO-friendly blogs, but social media, newsletters, Medium posts, Yelp content, etc. But who wants to write that much? Who has the time? You can use blog content - as is or rewritten - for these formats.
Why spend money on postcards or ads when you can promote sales and events with your blog? When you build up your blog's audience through quality writing, you don't need to spend as much on advertising.
Blogs encourage commenting and commenting helps you understand your audience's needs. Maybe there is a new product they'd like? Ask them in a blog post and see what they say. You are then developing a product that fits their needs exactly, and that they will be pumped to buy!
As Hootsuite puts it, " To connect with customers—and potential customers—you’ve got to show the human side of your brand." Customers are loathe to just give their money to anyone. It's a process of trust-building - social media helps you bridge the gap.
Having a social media account organizes all your fans in one place. You don't have to search for them or promise them freebies to get them to join a list. They are there and they are anxious to buy what you are selling,
"Getting your followers involved can build excitement about your brand while also providing you with a library of social posts to share over time," says Hootsuite. The best kind of ads are not you saying "our product is great," but an average Joe SHOWING the difference your product made in their life. Even better if they are an influencer or celebrity.
Men's Journal article about acne
GO Magazine article highlighting business owners
Yahoo article about eating disorders
Yahoo article about protein powders
Blog post ghostwritten for Laura Cipullo
Article about crowdfunding for the Village Voice
103 article views on Linkedin
106 article views on LinkedIn
106 total responses on Facebook - 34 shares and 65 reactions.
122 total responses on Facebook - 111 reactions and 9 shares
72 total responses on Facebook - 3 shares and 68 reactions
98 reactions/comments on Yahoo!