How many times have you asked yourself, "How can I get a better Google ranking?" It's not luck. Sheer content alone, even if it is not search engine optimized, can help. And if you hire someone who knows SEO - watch out! According to Hubspot's Corey Wainwright, "Every time you write a blog post, it's one more indexed page on your website, which means it's one more opportunity for you to show up in search engines and drive traffic to your website in organic search. "
Journalists who are hungry for stories can find your blog via Google (because you were smart enough to hire a SEO writer) and boom - a bigger audience for your product.
"If you're consistently creating content that's helpful for your target customer, it'll help establish you as an authority in their eyes," says Wainwright. Letting a professional writer create your blog posts guarantees you are positioning yourself as a leader!
As a business owner, you need not only SEO-friendly blogs, but social media, newsletters, Medium posts, Yelp content, etc. But who wants to write that much? Who has the time? You can use SEO-friendly blog content - as is or rewritten - for these formats.
Why spend money on postcards or ads when you can promote sales and events with your SEO-friendly blog? When you build up your blog's audience through quality writing, you don't need to spend as much on advertising.
SEO-friendly bogs encourage commenting and commenting helps you understand your audience's needs. Maybe there is a new product they'd like? Ask them in a blog post and see what they say. You are then developing a product that fits their needs exactly, and that they will be pumped to buy!
Men's Journal article about acne
Blog post for this birth control business
Yahoo article about eating disorders
Yahoo article about protein powders
Blog post ghostwritten for Laura Cipullo
Blog about Keto for supplement company Easy Health Options/Pure Peak Natural
103 article views on Linkedin
106 article views on LinkedIn
106 total responses on Facebook - 34 shares and 65 reactions.
122 total responses on Facebook - 111 reactions and 9 shares
72 total responses on Facebook - 3 shares and 68 reactions
98 reactions/comments on Yahoo!